Oxford Technology & Media

Digital Maturity Event – 11 April, 2016

Digital Maturity Event – 11 April, 2016

By on Apr 12, 2016 in Events, Media, Publishing & Internet

DIGITAL MATURITY

When will we know we’ve grown up?

Here’s a flavour of our April 2016 event. You can see the full blurb at the event registration page.

Date:  Monday 11th April 2016, 6.00pm to 9.00pm

Venue: The Story Museum, 42 Pembroke Street, Oxford, OX1 1BP

Digital is becoming ever more pervasive in our everyday lives, from film-makers to universities to SMEs to multinationals, and it now forms a core part of most organisations’ daily operations.

The ‘Digital’ rate of change will only continue to accelerate as new technologies such as distributed ledgers and the Internet of Things become even more prevalent.

At the core of this change will live a goldmine of data, which in itself will become an increasingly valuable asset, perhaps even more so than a company’s original business. This data will become an asset that is also becoming more regulated, forcing organisations to review how it is managed.

When we step back and look are we, as organisations, really approaching digital any differently today than when we introduced our early e-commerce capabilities? This event explores what we mean by Digital Maturity, and how to understand and then improve your organisation’s digital maturity.

Taking on these questions on will be Ixium’s digital guru Gavin McLauchlan who has pioneered digital with organisations such Nielsen, the BBC, Microsoft and BT and Henry Kinniburgh whose career includes transformation projects at Nationwide, Cap Gemini, HP and Logica.

For a flavour of the evening, you can download a PDF of the presentation slides and watch the unbelievably high ROI video of that Pepsi Max bus shelter:

We videoed the evening too and that will be here  in due course!

David Harris

David Harris is a strategy, marketing and business growth expert with an emphasis on bridging the digital/analogue divide. You will find him helping large and small businesses to grow  through his Refreshing Business consultancy and the Heart of business group.

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